RISE
200mm x 200mm, 40-page brochure highlighting how Japan leads the way with its innovative thinking in the field of paper engineering, specifically for British American Tobacco cigarette packs. Japan has a strong history of print craft, and this was echoed in the screen printed cover with a Japanese version of stab binding known as Yotsume Toji, which roughly translates to four holes. A sticker QR code and barcode design were added to represent modern times and contrast the old. Distributed internally worldwide to showcase Japanese technical achievements in packaging and print.