CASA RUBIS
We worked with an Italian entrepreneur on ‘Casa Rubis’ - a start-up business encompassing hotels, tours and food experiences within his home province of Puglia. The work involved developing the brand concept, brand identity, site branding and packaging. In trying to capture the authenticity of the offer and a proposition built upon ‘discovering a secret Italy’ we created a set of visual assets that were restrained and at times deliberately cryptic, much like many facets of Puglian culture.