GYMBOX
Branding for the first of a series of urban gyms sited in unusual spaces in London. The Gymbox brand breaks the mould of aspirational, white-box fitness clubs by offering a more stimulating, club-inspired environment. Gymbox doesn’t take itself seriously, with all comers welcome no matter how fit they are, intending to make exercise a fun activity to do. The bright fun primary colours were used throughout print and digital media and also in the gyms colourful industrial interior design. Interiors designed by Ben Kelly (Hacienda fame) with cartoon illustrations by the multi-talented Andy Smith.