YARROW
Yarrow came to us for help with what was a very tired brand which looked liked they worked in finance even though they are a learning disabilities charity. Our work has included repositioning, re-branding, internal and external materials and website design. The brand promise (‘Yarrow people flourish’) was designed to be universal – applicable to all that engage with Yarrow. The service users were at the forefront of the design process with accessibility in mind with regards colours, images and legibility. For example the menu bar on their website included pictograms to aid functionality.