YEAR & DAY
Year & Day is a tabletop brand based in California and designed for millennials, offering its customers beautiful, highest-quality dinnerware, flatware, and glassware that enables them to effortlessly set a timeless and stylish table. Using the name Year & Day as a starting point, we used the nature of time to create a solution for the identity. A year is the earth's movement around the sun, while a day is the single rotation of the earth. This rotation happens along the earth's axis, which is at an angle of 23.5 degrees. We used these facts to create a monogram based identity with a planetary feel and the axis is represented as a diagonal line.